Getting people to come to your hotel should be easy, but with the recession it’s more difficult than it was in the past. There are still just as many hotels, but there aren’t as many people taking holidays because of the cost. More and more people who do travel are taking staycations, where they remain very close to home, sometimes even in their own town. These can be beautiful and they can be a lot of fun, but as a hotel owner you need to remind people of that. You also need to pull in the people who come from other areas so that they will stay at your hotel instead of going to another one. One of the ways that you can advertise your hotel and all that you have to offer is by offering great deals and great specials to customers who have stayed with you before. By contacting them and asking if there is anything that you can offer them they might be enticed to come back to your hotel, especially if they had a good experience with you the first time. You can also increase the efforts that you make where public relations are concerned. Inviting a travel writer to stay overnight for free is a good way to get a good review, and that’s advertising that’s virtually free.
When you advertise, you want to be sure to let people know what sets your hotel apart. If you offer a great amenity that’s not that common, or is common but you offer it at a great price, let people know. If you have won awards or if you pride yourself on something specific, make sure you tell people. They want to know why they should spend their holidays with you, and you’ll need to tell them so that they can make their choice. You won’t win over everyone that way, but you’ll get a lot more business with a good advert than you’ll get with one that you didn’t put that much time into, so make the effort to let your advert really stand out. It’ll be worth the time and the money that you put into it.